Writing on software design, company building, and sometimes my personal life

All of my long-form thoughts on programming, leadership, product design, and more, collected in chronological order.

What we learned in 3 months of using the Shape-up approach

October 26, 2022

Adopting Basecamps 'Shape-Up' method at Prezly transformed our company. In an introductory video by Ryan Singer (author of the method) he talked about the three main reasons people are interested in the method

Ninety days in a new country

October 24, 2022

It's been almost three months since we moved to Spain and I figured it was time for an update as the last one is dated from the beginning of September.

Back to school

September 16, 2022

Took some time to write a quick update. If you haven't read the previous updates yet you can find them linked below:

The spammer that was able to send 4 million emails

September 1, 2022

Last weekend someone was able to sign-up for a Prezly trial and send out over 4 million emails unnoticed. I mean, we did notice it after the weekend but then it was too late.

Settling in

August 29, 2022

This week we welcomed Peter and Ann who were visiting us from the other side of the Pyrenees (Around Toulouse). Although they made a short stop on their way to Tarragona we enjoyed their stay.

First week in Spain

August 12, 2022

Last Thursday the day had come to pack up our stuff and take the 1250km drive to our new home.

Our road to building better product teams

August 2, 2022

This would be my most accurate one-liner of what it feels like to build a company from a three-person founding team to a few-million revenue/30+ headcount business.

New blog theme

July 26, 2022

In the previous blogging theme I hacked away in a few evenings I was lacking quite some functionality like search and paging. Also, the theme didn't score great in SEO and accessibility lighthouse audits.

Moving to Spain

July 11, 2022

We've been contemplating a move abroad for a few years now and we finally did it. In August 2022 we'll be moving to the Spanish Pyrenees where we bought a house.

10 tips for better product analytics

March 17, 2022

Disclaimer: I am no expert in product analytics and definitely not claiming to be. I did spend the last 5 years playing with a lot of different analytical tools and made a lot of mistakes. With this post I hope other people can avoid some of those.